INNO – Brussels Nieuwstraat

Location

Brussels

Client

INNO

Partner

Digitopia

Delivery

04/2023

Display

2x indoor LED display (2.5 mm) – (192x704cm en 192x960cm)

Market

Department store INNO shines with LED

Remarkably large

The well-known INNO department store in Brussels’ Nieuwstraat has a flashy new look. This INNO branch was given a complete restyling, which Q-lite could also sink its teeth into.

At the cash registers on the ground floor, the huge digital screens immediately grab your attention. The two full-colour LED displays with a total area of up to 30m² alternate beautiful videos and colourful images. A dynamic play with no visible seams that totally excites shoppers’ senses.

An all-round experience for shoppers

With our digital displays, INNO opts for an exclusive look that perfectly matches the new trendy interior. The store engages visitors from the first moment thanks to its inspiring interior with impactful displays.

The digital displays are not just there to inspire. In addition to ongoing promotions, upcoming events and branded content, you can also call up customised content at the checkout during busy times. At the touch of a button, the screen shows shoppers which cash register they should queue at to ensure a smooth flow.

A handy gadget that partner Digitopia integrated into the LED screens’ software. This allows customers to still be served quickly and efficiently when they are busy. Smart!

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